Women’s Travel Publication JourneyWoman Names Norie Quintos Executive Editor

Featured image: Author and journalist Norie Quintos believes that travel can be a force for good  / Photo by Norie Quintos

Quintos is former executive editor of National Geographic Traveler

by JourneyWoman staff

Today, as the category JourneyWoman pioneered in 1994 moves from niche to mainstream, JourneyWoman CEO Carolyn Ray announced that Norie Quintos joins the world’s first and longest-running solo travel publication for women as Executive Editor. She’ll work in a consulting capacity alongside Ray and JourneyWoman’s roster of experienced travel writers to sharpen the editorial edge of the very segment JourneyWoman helped put on the map in 1994 — solo women’s travel — advising on content strategy and deepening coverage of the issues affecting today’s women travellers.

“As the world’s first and longest-serving solo travel publication for women, JourneyWoman has been at the forefront of women’s travel for the past 33 years,” said Carolyn Ray, CEO, JourneyWoman. “Looking to the future, I believe women will rely even more on trusted brands like JourneyWoman to guide their travel decisions — in fact, our most recent reader survey show that JourneyWoman holds significant influence on travel decisions. With Norie’s deep experience in the travel industry and commitment to issues such as sustainability and conservation, we can elevate our editorial product and dig deeper into what matters most — travel that positively transforms people and places, with the help of our very talented team of professional travel writers.”

Quintos, the former executive editor of National Geographic Traveler, brings three decades of travel journalism expertise to the role, managing editorial teams, working with destinations, and shaping narratives. She has worked as a freelance journalist, with bylines in National Geographic, Outside, Skift, Frommer’s, Washingtonian, and The Washington Post. And she has increasingly dedicated her energies toward transforming travel into a force for good; she is on the board of the nonprofit Adventure Travel Conservation Fund and chairs its annual fundraising auction.

“JourneyWoman’s reputation and its loyal, influential audience are unmatched in this industry,” said Quintos. “Women are travel’s most important decision makers, and by influencing where, with whom, and how they invest their hard-earned dollars through the stories we tell, women travellers can help shape the future of travel to be more equitable, secure, and sustainable, while preserving what makes travel authentic and fun.”

Previously, Quintos collaborated on JourneyWoman’s book, “Never Too Late: How Women Over 50 Are Making The Rules”, writing the Introduction,“Women Reaching for the Stars: Discovering the Wisdom of Travel”. Published in 2024 for JourneyWoman’s 30th anniversary, the book is co-authored by Carolyn Ray and Lola Akinmade, and features inspiring women over 50.

JourneyWoman’s 2025 ‘Invisible No More: The Ageless Adventuress” research shows that 61% of woman 50+ prefer to travel solo, and is valued at US$152 billion in the US and Canada, growing to US $363 bn or 25.2 million women by 2035. The research also shows that the Women 50+ Travel market in North America is estimated at more than 37 million women, representing USD$245 billion in spending, growing to USD$519 billion in 2035. In North America, 65% of travellers are female and 41% of those are over age 55.

About JourneyWoman

Founded in Canada in 1994, JourneyWoman™ is the world’s first and most trusted solo female travel resource. With its team of professional women travel writers, JourneyWoman publishes JourneyWoman Magazine (monthly), Smitten (twice monthly), and the JourneyWoman Ageless Adventuress Travel Podcast, featuring inspiring women over 50 — alongside consulting, research, and advisory services that help destinations and travel companies build more inclusive travel and adapt to the needs of women over 50 and solo travellers. JourneyWoman also hosts the world’s largest Women’s Travel Directory, a free service connecting women with vetted, women-friendly businesses, and publishes HOT FLASH™ deals with travel partners, supporting small tourism businesses worldwide. To boost visibility for women 50+, JourneyWoman founded the travel industry’s first Women’s Speakers Bureau and the JourneyWoman Awards for Women Over 50. In November, JourneyWoman is hosting its first-ever virtual summit for women over 50 travellers.

Learn more on Facebook, Instagram, YouTube, or LinkedIn. JourneyWoman is a registered trademark of JourneyWoman Enterprises Inc.

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