Featured image: Longevity expert Avivah Wittenberg-Cox says that more and more older women are ready for adventure | Photo by Avivah Wittenberg-Cox
Four powerhouse experts on ageism, longevity and midlife
We’re opening The Ageless Adventuress virtual summit with four powerhouse voices and one big idea: age is not a limit, it’s a superpower. Debbie Marshall of the Silver Marketing Association, Chip Conley, Founder of Modern Elder Academy, Avivah Wittenberg-Cox, CEO of 20-first, and Catherine Collinson, CEO of the Transamerica Institute take on the stories we’ve been handed about getting older and rewrite them on their own terms. Expect candid insight, fresh thinking, and a new way of seeing what the years ahead hold, for travel and for life.
Speaker Biographies: Reframing Age: Busting Myths and Stereotypes
Moderator: Debbie Marshall, Executive Director, The Silver Marketing Association (UK)
Debbie always sees the silver lining / Credit Debbie Marshall
About Debbie
Debbie has over 35 years’ industry experience, mainly in travel, and including 15 years in the “silver” sector. Previous roles have included Managing Director of Crystal Holidays, leading the travel division of a private equity company, and at the helm of award-winning villa specialist CV Villas and its sister company Ski Verbier. When she turned 50, Debbie left the corporate sector and became an “olderpreneur”, founding Silver Travel Advisor, the multiple award-winning information, reviews and advice website for mature travellers. In 2021, she set up the Silver Marketing Association which connects and informs businesses in the longevity sector. She is passionate about ethical marketing to older consumers, and calling out ageism, which is something she now witnesses first hand! In 2024, Debbie was awarded the AWTE Outstanding Achievement Award for an individual who has demonstrated exceptional excellence within the travel industry. Debbie has been Chair for Dementia Adventure since 2022, and her non-executive director roles have included The Thinking Traveller, and currently Bailey Robinson, Real Holidays, Villa Collective and Ramble Worldwide Holidays.
Debbie is donating her speaker fee to Dementia Adventure, an evidence-led, award-winning charity creating dementia-inclusive experiences that bring joy, confidence, and connection. Learn more here.
Panelist: Avivah Wittenberg-Cox, CEO 20-first
Avivah Wittenberg-Cox/ Credit Avivah Wittenberg-Cox
About Avivah
Avivah Wittenberg-Cox is a global expert on longevity leadership and the profound consequences of longer lives for individuals, organisations and societies. A writer, speaker, coach and advisor, she helps leaders rethink work, careers, talent and markets in a world where people routinely live and work into their 80s and beyond.
Her work explores the opportunities created by shifting demographics and the emerging balance of genders and generations in the workforce and marketplace. These ideas are brought together in her graphic book Thriving to 100: Through Life’s 4 Quarters and explored weekly on her Substack Elderberries and her podcast 4-Quarter Lives. Avivah teaches and advises globally. She is a Visiting Lecturer at Oxford Saïd Business School, co-Director of the Longevity Leadership executive programme at Católica Lisbon, and runs the Thriving to 100 programme for INSEAD alumni. She is the author of several LinkedIn Learning courses, including The Midlife Rethink and Four Phases of Women’s Careers.
Avivah is an Ambassador for both the Stanford Center on Longevity and the Global Peter Drucker Forum. and sits on Advisory Board of Catolica Lisbon’s Center on Longevity and the Vedica Scholars Programme for Women in India. A Fellow of Harvard’s Advanced Leadership Initiative, she was inducted into the Thinkers50 Hall of Fame in 2023.
Avivah is donating her speaker’s fee to the UK-based Young Women’s Trust, which champions young women on low or no pay. You can learn more about them here.
“Older women have been ignored by every sector, despite their representing a massive share of purchasing power and often a majority of the consumer base. The older consumer, especially Q3 women (age 50-75), are the future of many travel companies. Ignore them at your peril.” — Avivah Wittenberg-Cox, CEO, 20-first
Panelist: Chip Conley, Founder, Modern Elder Academy
Chip Conley of MEA / Credit Lisa Keating
About Chip
Chip Conley is on a midlife mission. After disrupting the hospitality industry twice, first as the founder of Joie de Vivre Hospitality, the second-largest operator of boutique hotels in the U.S., and then as Airbnb’s Head of Global Hospitality and Strategy, leading a worldwide revolution in travel, Conley co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. Inspired by his experience of intergenerational mentoring as a ‘modern elder’ at Airbnb, where his guidance was instrumental to the company’s extraordinary transformation from fast-growing start-up to the world’s most valuable hospitality brand, MEA is the world’s first ‘midlife wisdom school’ and opened a campus in 2024 on a 2,600-acre regenerative horse ranch in Santa Fe, New Mexico. Dedicated to reframing the concept of aging, MEA supports students to navigate midlife with a renewed sense of purpose and possibility. TIME magazine honored MEA as one of the 100 Greatest Places to Visit in 2024. A New York Times bestselling author, Conley has authored eight books, given three TED talks, has a daily Wisdom Well blog, and a weekly podcast The Midlife Chrysalis which has included a wide variety of guests from Maria Shriver to Arthur Brooks to Elizabeth Gilbert to Rich Roll.
Chip is donating his speaker fee to Association and Growth International, a registered 501(c)(3) nonprofit organization focused on empowering personal development, lifelong learning, and life transitions for individuals in midlife and beyond. Learn more here.
Panelist: Avivah Wittenberg-Cox, CEO 20-first
Catherine Collinson, CEO, Transamerica Institute
About Catherine
“Travel enriches our lives, broadens our perspectives, and creates meaningful connections. I’m looking forward to celebrating women who embrace new experiences at every age and prove that adventure doesn’t retire.” — Catherine Collison, CEO, Transamerica Institute
About “The Ageless Adventuress Virtual Summit for Women Over 50: Making Our Own Rules”
“The Ageless Adventuress: Making Our Own Rules”, on November 14–15, 2026, is JourneyWoman’s first-ever virtual travel conference, created just for women over 50, supported by our partners Intrepid Travel, TourRadar and Airalo. We’ve curated travel industry leaders, trailblazing women, and fellow JourneyWomen This is the space we’ve always wished existed: two days dedicated entirely to why we travel, how we travel, and the incredible women doing it at every age — 50, 60, 70, 80, even 90. You’ll hear real stories, practical wisdom, and the kind of encouragement that makes you want to book the trip and go. Let’s face it: we’ve never waited for anyone’s permission and we’re not going to start now. Together with an extraordinary lineup of women from around the world, we’re redefining what it means to travel at every age.
The post Four Leading Longevity Experts Reframe Age, Bust Myths and Stereotypes at JourneyWoman’s Ageless Adventuress Summit appeared first on JourneyWoman.














































